Online advertising has been revolutionised over the past five years, with the introduction of personalised adverts on new platforms. These new advertising environments need new delivery specifications. So in 2017, the DPP, in collaboration with NABA, Google, AAAA, iAd and others will explore a set of cross-media specifications for the delivery of video advertising online. This will be managed via the TV Convergence Tech Task Force.
The DPP will represent our Membership into this group. Opportunities for comment and suggestion will be available to interested Members as well as ad hoc meetings throughout the process.
Please contact Andy Wilson if you have any questions about this work stream.