The DPP is the media industry's business change network.

Technical Specifications

Commercial Spec

HD Commercials and Promos

Following the publication of the DPP Programme Delivery Standards, this work has been supplemented by several other important pieces of work including both a Commercials and Sponsorship Delivery Standard and a Promotions and Presentation Events Delivery Standard.  The broadcasters will begin taking delivery to these new specifications during 2016.

The current version of the generic Commercials and Sponsorship Standard is available in the Downloads section of this website or via the link below.  Please also use the links below to download broadcaster specific versions of the standard as they become available:

DPP (generic version)
• BT Sport
• Channel 4 (including all Channel 4 Advertising Sales)
• Channel 5
ITV
• Sky

Commercials and Sponsorship suppliers should adhere to these new standards when delivering to the above broadcasters. If you have any questions regarding delivery, please contact your broadcaster.

The current version of the generic Promotions and Presentation Events Standard is available in the Downloads section of this website or via the link below. Please also use the links below to download broadcaster specific versions of the standard as they become available.

DPP (generic version)
• BBC
• BT Sport
• Channel 4
• Channel 5
ITV
• Sky

The History of the DPP’s Commercials and Sponsorship Delivery Standard and the Promotions and Presentation Events Delivery Standard

Following on from the publication of the AS-11 UK DPP Programme file-based delivery standard, the DPP started to look at other content delivery and attention turned to Commercials and Sponsorship delivery.

Historically there have been many different versions of specifications for commercials and sponsorship in use in the UK, so the first step was to consolidate these into a single SD specification, along with a minimum metadata set.

The SD Commercial and Sponsorship delivery standard (published May 2015) was based on the UK DPP SD Shim version 1.1 of the AMWA AS-11 specification, with some notable exceptions:

1. Removal of the requirement for the descriptive metadata tracks and segmentation track
2. Inclusion of the metadata as a separate xml file
3. Inclusion of closed caption subtitles (out of vision)
4. Removal of line up / tone at the start of the file

Key features of this specification were:

• A move to EBU R128 loudness (which was adopted by the UK broadcasters in September 2014)
• A reduction in clock / slate duration
• Audio Silence at the start and end of commercials

There had been some confusion about the number of frames at the start or end of commercials that should be mute. This should be 6 frames, (it used to be 12 historically), with full audio soundtrack during the rest of the material.

Following the publication of the SD Standard, the DPP subsequently developed and HD Commercials & Sponsorship Delivery Standard (published Jan 2016). This Standard, which replaces the interim SD version, marks a significant step forward for a genre of content, which for the past 60 years, has existed solely in the SD world.

In addition the DPP developed a HD Promotions and Presentation Events Standard (published Jan 2016). Both of these align with the HD Programme Standard and have been based on the UK DPP SD Shim version 1.1 of the AMWA AS-11 specification, with some notable exceptions:

1. Removal of the requirement for the Static Descriptive Metadata Track and Segmentation Track.
2. Inclusion of the metadata as a separate xml file.
3. Inclusion of closed caption subtitles (out of vision)

Key features of these standards are:

  • Implementation of the EBU R128 Exception Process for the delivery of intentionally quiet Commercials, Sponsorship and Promotional content due to creative reasons.
  • Inclusion of R128 Maximum Short-term loudness for short-form content.
  • Implementation of EBU R95-1 Caption Safe area.
  • Ability to produce and deliver 5.1 Multi-Channel audio by broadcaster specific agreement.
Digital Production Partnership

Digital Production Partnership