In more than 20 years in the media industry Ulrich has worked as Engineer and Technical Project Manager on projects in Music Production, Radio, TV and the Web. He has also designed, installed, tested (and occasionally taken to the skip!) technologies that came and went. During the majority of his 12 years as staff at the BBC he supported News and Sport and developed tapeless workflows as Technology Lead for Journalism in BBC Wales. As a lecturer and trainer Ulrich owned and delivered strands on large business change programmes for the BBC as well as teaching new recruits.