The Digital Production Partnership (DPP), the media industry’s international business change network, today released the findings of the first ever survey of how production companies produce: The Production Business, 2018. The survey, which was completed by 57 production companies of all sizes and kinds, provides unique insight into the business of production. The research project and report were made possible by DPP Member companies Avid and Dropbox.
“The market for video content grows day by day; but the industry has a very poor understanding of how production actually works,” says DPP Managing Director and author of the report, Mark Harrison. “We wanted to provide the insight to help both producers and suppliers better understand how the business of content creation is evolving – and where the opportunities now are.”
One of the key findings in the report is the emergence of a large number of small independent production companies focused upon the creation of branded and promotional content. The DPP survey reveals these companies to have a fundamentally different culture from production companies focused on the broadcast sector.
“Each of these production communities has a distinctively different way of working, while still being united by the universal realities of content creation,” says Harrison. “Our survey explores these similarities and differences in detail.”
Among other topics examined by the report are:
- The extraordinary range of content types made today, and the meteoric rise of shortform
- The production community’s Top 5 favourite tools and services
- Who loves connected working and the cloud – and who really doesn’t
- Which type of companies show the greatest creative diversity
- Who is taking production inhouse – and who still goes to market
- Exclusive insight into which markets look set to grow
The Production Business Survey Report builds on previous, unique, research the DPP has undertaken into connectivity and production, and the emergence of new content creators. In the autumn the DPP will announce its next major research project.