The DPP today released the first ever assessment of where broadcasters, producers and suppliers can expect to see the greatest return on investment from committing to IP-based production. The DPP Survey Report: The Business Benefits of IP Production is the result of extensive research with companies from across the supply chain. The report was enabled by DPP Member company, Ooyala.
“Our industry loves the idea of innovation,” said DPP Managing Director, and author of the report, Mark Harrison, “but we sometimes struggle to articulate whether, when and how it makes business sense. This has been particularly the case with IP production. This report helps companies understand when, where and how to place their bets.”
Among the findings from the work are:
- OTT trumps broadcasting
Production activities that supply direct to the OTT market are the ones that offer the greatest business benefits. Indeed, whole new businesses are being created by the opportunities offered by online.
- Heavy lifting means heavy investment, but big benefits
Large scale events in UHD offer great potential for a whole new way of working through IP technologies. The rewards could be huge – but barriers to true end-to-end IP production still remain. Is the broadcast community paying for an expensive upgrade from which the global online providers will, in time, be the beneficiaries?
- The greatest disruption sits in the cloud
If looking to gain early-mover advantage, investors should pay attention to IP-based media management, cloud playout and post production. This is where technology change could facilitate major disruption in operating models – and give meaning and purpose to other major innovations, such as machine learning, analytics and AI.
The research creates a picture of IP impacting every aspect of media production. It becomes clear that the industry is nearing a tipping point.
“Gradually, the industry is moving towards video flowing from the lens of the camera to the audience, wholly through IP,” said Ooyala Director of Media Logistics Professional Services, Emily Hopson. “It’s about keeping pace with the digital revolution and modernizing production processes. Adopting IP-systems builds towards greater workflow efficiencies, personalised distribution, and, ultimately, higher ROI for every video.”
The Business Benefits of IP Production report was released to DPP Members at a special event to mark the second anniversary of the DPP becoming a Membership organisation. The sell-out event, sponsored by DPP Member CenturyLink, reported that more than 250 companies and organisations are now DPP Members, with Akamai, Avid and Google among the most recent to join. Attendees heard that the DPP is creating more indispensable outputs year on year, and that approval ratings from its Member’s survey have reached a new high.
The Business Benefits of IP Production report will also be available on Tuesday, 4 April via Ooyala’s Resource page. A special NAB breakfast event in Ooyala’s booth SV1000 at 0800 PST, Tuesday 25 April, will include executives from BT Sport, PBS, Ooyala and DPP to discuss the findings and the future of IP production. Those interested in attending the NAB session may contact firstname.lastname@example.org.